PBR Unleash The Beast

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01 · Sep 16, 2026

Mack Trucks activates across PBR Unleash The Beast

Mack Trucks’ official PBR partnership extends to the Unleash The Beast tour, combining official-hauler duties with co-branded vehicles, rider signings, Fan Zone and concourse activations, arena signage and digital content.

Official collaboration · Global 02 · Sep 8, 2026

Paramount and PBR announce five-year media rights agreement

Paramount+ became the primary streaming home of PBR Unleash The Beast under a new five-year media rights agreement, while CBS Television Network continued its PBR broadcast relationship.

Coming soon · Global

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