Courtesy of Sports brand intelligenceChinwagy/Brand portfolio
NHLPA
Follow NHLPA across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest NHLPA collaborations
Apple, NHL and NHLPA collaborate on Made on iPad goalie-mask campaign
Apple, the NHL and NHLPA renewed the Made on iPad x NHL campaign, pairing artists with six NHL goalies to create custom masks reflecting each goalie’s identity and artistic style.
Official collaboration · Global02 · Sep 7, 2026NHL, NHLPA and Enterprise renew North American partnership
Enterprise, the NHL and the NHL Players’ Association announced a multiyear extension of their North American partnership, continuing Enterprise’s marketing presence across NHL touchpoints and fan communities.
Official collaboration · St. Louis03 · Sep 1, 2026Ottawa Senators × Montréal Canadiens × Kraft Hockeyville 2025
Ottawa Senators × Montréal Canadiens × Kraft Hockeyville 2025
Upcoming · Trois-Rivières04 · Sep 1, 2026Ottawa Senators × NHL Global Series Germany 2026
Ottawa Senators × NHL Global Series Germany 2026
Upcoming · Düsseldorf05 · Sep 1, 2026Boston Bruins × NHL 2027 Global Series Germany
Boston Bruins × NHL 2027 Global Series Germany
Announced · International06 · Aug 31, 2026NHL × NHLPA × SHAPE America — school street hockey
NHL × NHLPA × SHAPE America — school street hockey
Current · InternationalCulture in motion
Current collaborations & activations
2 current
Courtesy of Sports brand intelligenceOttawa Senators × NHL Global Series Germany 2026
The Senators will play the Chicago Blackhawks at PSD Bank Dome in Düsseldorf on December 18 and December 20, 2026 as the NHL Global Series Germany.
Courtesy of Sports brand intelligenceOttawa Senators × Montréal Canadiens × Kraft Hockeyville 2025
The Senators and Canadiens will play the Kraft Hockeyville 2025 celebration preseason game at Colisée Vidéotron in Trois-Rivières on September 21, 2026 for winning community Saint-Boniface, Québec.
For NHLPA teams & agencies
Own the quality of this presence.
Add approved visuals, correct current details and submit forthcoming activations for editorial review.
Explore partnership options →