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Merlin Entertainments
Follow Merlin Entertainments across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Merlin Entertainments collaborations
Nectar360 partners with Merlin to enable attraction rewards for UK families
Sainsbury’s Nectar360 partnered with Merlin so Nectar members can spend points at more than 20 Merlin attractions across the United Kingdom.
Official collaboration · Global02 · Sep 14, 2026Merlin and Paramount create PAW Patrol Land at Chessington
Merlin and Paramount are developing the UK’s first PAW Patrol-themed land at Chessington World of Adventures Resort, based on the brand produced by Spin Master Entertainment.
Official collaboration · Chessington03 · Sep 14, 2026Merlin, Warner Bros. Discovery and the LEGO Group create LEGO Harry Potter land and accommodation
Merlin and Warner Bros. Discovery Global Experiences are working with the LEGO Group to create the world’s first LEGO Harry Potter land and Harry Potter-themed guest accommodation at LEGOLAND Deutschland Resort.
Official collaboration · Günzburg04 · Sep 13, 2026Merlin and Tencent develop digital guest experiences for LEGOLAND Resorts in China
Merlin and Tencent launched a strategic technology partnership focused on personalised digital journeys, smart services, avatar interaction, data and immersive guest experiences for current and planned LEGOLAND Resorts in China.
Official collaboration · Shenzhen; Shanghai; Sichuan05 · Sep 13, 2026Merlin and The LEGO Group develop LEGO Galaxy experiences at LEGOLAND Florida and California
Merlin is developing space-themed LEGO experiences, including indoor rollercoasters, at LEGOLAND Florida Resort and LEGOLAND California Resort in close collaboration with The LEGO Group.
Official collaboration · Winter Haven, Florida; Carlsbad, California06 · Sep 13, 2026Merlin Entertainments and Mojang Studios create location-based Minecraft attractions
Merlin and Mojang Studios announced “Adventures Made Real,” a global strategic partnership to create permanent, immersive Minecraft attractions, including themed accommodation, retail, food and beverage, and a themed ride. The first attractions are planned for the UK and US between 2026 and 2027.
Official collaboration · Global07 · Sep 13, 2026Merlin Entertainments and Wheelhouse announce entertainment content partnership
Merlin and media company Wheelhouse are developing original entertainment programmes inspired by Merlin attractions and brands, including SEA LIFE, the London Eye, Warwick Castle, Alton Towers, Thorpe Park and Chessington World of Adventures.
Official collaboration · Global08 · Sep 13, 2026Merlin Entertainments partners with RWS Global to deliver premium entertainment experiences
Merlin appointed RWS Global as preferred entertainment production partner for six destinations. RWS will collaborate with Merlin to produce, deliver and operate premium guest entertainment experiences, including more than 100 experiences at Merlin resorts during 2025.
Official collaboration · Global09 · Sep 13, 2026Merlin, Sony Pictures Entertainment and Triotech bring Jumanji to Madame Tussauds
A new interactive Jumanji dark-ride experience using Triotech’s XD Dark Ride platform is scheduled for Madame Tussauds locations in New York, Hollywood, Las Vegas and Sydney. The experience combines Sony Pictures Entertainment’s Jumanji IP with Triotech technology and Merlin’s Madame Tussauds attractions.
Official collaboration · New York; Hollywood; Las Vegas; Sydney10 · Sep 13, 2026Sainsbury’s Nectar360 partners with Merlin to offer attraction access through Nectar points
Nectar members can spend points on admission to more than 20 Merlin attractions across the UK, with a dedicated Merlin x Nectar booking flow and enhanced point value on tickets.
Official collaboration · Global11 · Sep 13, 2026Trip.com Group and Merlin partner on aquarium experiences and bespoke attraction offerings
Trip.com Group and Merlin signed a strategic MoU covering marine-focused events, educational activities, conservation workshops and bespoke attraction experiences across Merlin aquariums and other attractions in Asia.
Official collaboration · Shanghai; Bangkok; Busan; Seoul12 · Sep 13, 2026LEGO® Ferrari Build & Race at LEGOLAND® New York Resort
LEGOLAND New York’s new indoor LEGO Ferrari Build & Race attraction lets visitors build, test and digitally race LEGO Ferrari creations. The official media kit identifies it as part of Merlin Entertainments’ global partnership with Ferrari and as the sixth LEGO Ferrari attraction.
Official collaboration · Goshen, New YorkFor Merlin Entertainments teams & agencies
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