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Merlin Entertainments
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Latest Merlin Entertainments collaborations
LEGOLAND New York launches LEGO Ferrari Build & Race through Merlin Entertainments’ partnership with Ferrari
LEGOLAND New York’s 2026 media kit describes LEGO Ferrari Build & Race, an attraction combining LEGO building and Ferrari racing themes. It identifies the attraction as the sixth LEGO Ferrari attraction launched through Merlin Entertainments’ global partnership with Ferrari.
Official collaboration · Goshen02 · BuzzMerlin and Tencent develop digital guest experiences for LEGOLAND Resorts in China
Merlin and Tencent launched a strategic technology partnership focused on personalised digital journeys, smart services, avatar interaction, data and immersive guest experiences for current and planned LEGOLAND Resorts in China.
Official collaboration · Shenzhen; Shanghai; Sichuan03 · BuzzMerlin and The LEGO Group develop LEGO Galaxy experiences at LEGOLAND Florida and California
Merlin is developing space-themed LEGO experiences, including indoor rollercoasters, at LEGOLAND Florida Resort and LEGOLAND California Resort in close collaboration with The LEGO Group.
Official collaboration · Winter Haven, Florida; Carlsbad, California04 · BuzzMerlin Entertainments and Mojang Studios create location-based Minecraft attractions
Merlin and Mojang Studios announced “Adventures Made Real,” a global strategic partnership to create permanent, immersive Minecraft attractions, including themed accommodation, retail, food and beverage, and a themed ride. The first attractions are planned for the UK and US between 2026 and 2027.
Official collaboration · Global05 · BuzzMerlin Entertainments and Wheelhouse announce entertainment content partnership
Merlin and media company Wheelhouse are developing original entertainment programmes inspired by Merlin attractions and brands, including SEA LIFE, the London Eye, Warwick Castle, Alton Towers, Thorpe Park and Chessington World of Adventures.
Official collaboration · Global06 · BuzzMerlin Entertainments partners with RWS Global to deliver premium entertainment experiences
Merlin appointed RWS Global as preferred entertainment production partner for six destinations. RWS will collaborate with Merlin to produce, deliver and operate premium guest entertainment experiences, including more than 100 experiences at Merlin resorts during 2025.
Official collaboration · Global07 · BuzzMerlin, Sony Pictures Entertainment and Triotech bring Jumanji to Madame Tussauds
A new interactive Jumanji dark-ride experience using Triotech’s XD Dark Ride platform is scheduled for Madame Tussauds locations in New York, Hollywood, Las Vegas and Sydney. The experience combines Sony Pictures Entertainment’s Jumanji IP with Triotech technology and Merlin’s Madame Tussauds attractions.
Official collaboration · New York; Hollywood; Las Vegas; Sydney08 · BuzzSainsbury’s Nectar360 partners with Merlin to offer attraction access through Nectar points
Nectar members can spend points on admission to more than 20 Merlin attractions across the UK, with a dedicated Merlin x Nectar booking flow and enhanced point value on tickets.
Official collaboration · Global09 · BuzzTrip.com Group and Merlin partner on aquarium experiences and bespoke attraction offerings
Trip.com Group and Merlin signed a strategic MoU covering marine-focused events, educational activities, conservation workshops and bespoke attraction experiences across Merlin aquariums and other attractions in Asia.
Official collaboration · Shanghai; Bangkok; Busan; Seoul10 · BuzzLEGO® Ferrari Build & Race at LEGOLAND® New York Resort
LEGOLAND New York’s new indoor LEGO Ferrari Build & Race attraction lets visitors build, test and digitally race LEGO Ferrari creations. The official media kit identifies it as part of Merlin Entertainments’ global partnership with Ferrari and as the sixth LEGO Ferrari attraction.
Official collaboration · Goshen, New YorkFor Merlin Entertainments teams & agencies
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