Chinwagy/Brand portfolio
Mars Petcare
Follow Mars Petcare across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Mars Petcare collaborations
Mars and ofi strategic collaboration on net-zero cocoa in Ecuador
Mars and ofi announced a five-year collaboration to advance climate-smart and regenerative agriculture across their shared cocoa supply chain in Ecuador.
Official collaboration · Ecuador02 · Sep 15, 2026Mars and Unreasonable Group 2026 Unreasonable Food collaboration
Mars and Unreasonable Group announced the thirteen ventures selected for the 2026 Unreasonable Food cohort, continuing their strategic collaboration on sustainable food-system innovation.
Happening now · Windham, New York03 · Sep 13, 2026Mars Petcare activates dog-friendly sporting events with Washington Spirit and Nashville Soccer Club
Mars used sports partnerships to stage dog-friendly games, including Washington Spirit’s “Pitchside Pups” match and Nashville Soccer Club’s “Bark in the Park,” alongside pet adoption opportunities with rescue partners.
Official collaboration · Washington, D.C.; Nashville04 · Sep 13, 2026Mars Petcare and Michelson Found Animals operate Leap Venture Studio & Academy
Mars Petcare’s official brand page identifies Leap Venture Studio & Academy as a partnership with Michelson Found Animals supporting early-stage pet startups through funding, mentoring and industry networks.
Official collaboration · Global05 · Sep 13, 2026Mars Petcare serves as presenting sponsor of IMAX documentary Superpower Dogs
Mars Petcare announced an exclusive presenting sponsorship of the IMAX documentary Superpower Dogs, with multiple Mars Petcare brands supporting the film.
Official collaboration · Global06 · Sep 11, 2026Mars and Digitalis Ventures launch Companion Fund II for pet-care innovation
Mars and Digitalis Ventures launched a $300 million Companion Fund II to back companies using science, technology and design to improve pet health and care.
Official collaboration · McLean07 · Sep 11, 2026Mars launches PAWS global study and Calm content partnership on pets and wellbeing
Mars launched the multi-year Pets and Wellbeing Study program with academic and research partners and announced a content partnership with Calm exploring pets’ role in human mental health and wellbeing.
Official collaboration · Brussels08 · Sep 11, 2026Mars Petcare and WWF continue sustainable seafood partnership
Mars Petcare and WWF have worked together for more than 15 years on sustainable seafood sourcing, science, accountability and ocean-health initiatives supporting Mars pet-food brands.
Official collaboration · Global09 · Sep 9, 2026Mars Impact Fund extends partnership with Humane World for Animals for veterinary access
Mars launched the Mars Impact Fund and extended its multi-year partnership with Humane World for Animals through a grant supporting veterinary care, preventive services and professional capacity in India and Mexico.
Official collaboration · Querétaro10 · Sep 9, 2026Mars Petcare and Big Idea Ventures launch the 2026 Global Pet Food Innovation Program
Mars Petcare and Big Idea Ventures launched the third Next Generation Pet Food Program with ingredient and food-technology partners AAK, Bühler, Givaudan and Ingredion to accelerate sustainable pet-food innovation.
Official collaboration · New York11 · Sep 9, 2026Mars Petcare and Strava launch pet activity-tracking partnership through IAMS
Mars Petcare’s IAMS brand partnered with Strava on a Pet Tag feature and community challenges encouraging users to log walks, runs and hikes with their pets.
Official collaboration · London12 · Sep 8, 2026Calm maintains an active network of partner offers
Calm's official partner-offer page lists active collaborations providing eligible users with Calm subscriptions, trials or access through partner organizations and brands.
Official collaboration · GlobalFor Mars Petcare teams & agencies
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