Chinwagy/Brand portfolio
Major League Soccer
Follow Major League Soccer across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Major League Soccer collaborations
MLS and Continental Tire renew multiyear partnership
MLS and Continental Tire renewed their multiyear relationship. Continental remains the league’s Official Tire and an Official Partner of all 27 clubs, with broadcast, digital, in-stadium and major-event activations plus a $150,000 fan gift.
Official collaboration · Global02 · Sep 11, 2026Major League Soccer and TeamSnap deepen partnership with exclusive training content
MLS and TeamSnap expanded their partnership through exclusive training curriculum in the TeamSnap app for MLS NEXT and MLS GO coaches and players.
Official collaboration · Global03 · Sep 9, 2026Walmart signs a multi-year partnership with Major League Soccer and Leagues Cup
Walmart became an official partner of MLS and Leagues Cup, with planned exclusive merchandise, digital storytelling, creator programming, matchday experiences and community activations.
Official collaboration · Global04 · Sep 8, 2026Apple TV and MLS develop iPhone 17 Pro-captured live soccer broadcast
Apple TV presented a Major League Soccer match captured entirely on iPhone 17 Pro, extending Apple’s production collaboration with MLS into a full professional live-sports broadcast.
Official collaboration · Carson05 · Sep 7, 2026Apple TV and MLS expand their streaming partnership for the 2026 season
Beginning in 2026, Apple TV subscribers can stream every MLS match at no additional cost, including the Leagues Cup, MLS All-Star Game and playoffs.
Official collaboration · Global06 · Sep 1, 2026D.C. United × adidas 2026 Black-and-Red Kit
D.C. United × adidas 2026 Black-and-Red Kit
Current 2026 kit collaboration · International07 · Aug 31, 2026MLS × Chime — U.S. partnership
MLS × Chime — U.S. partnership
Current · International08 · Aug 31, 2026MLS × TeamSnap — youth training expansion
MLS × TeamSnap — youth training expansion
Current · International09 · Aug 31, 2026MLS × Walmart — league and Leagues Cup partnership
MLS × Walmart — league and Leagues Cup partnership
Current · International10 · Aug 31, 2026Major League Soccer × adidas
adidas remains an official Major League Soccer partner across the league ecosystem.
Chinwagy Buzz · 11 · Aug 24, 2026Apple TV × Major League Soccer
Apple TV carries every MLS match worldwide with no blackouts during the 2026 season.
Chinwagy Buzz ·For Major League Soccer teams & agencies
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