Chinwagy/Brand portfolio
Major League Baseball
Follow Major League Baseball across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Major League Baseball collaborations
Philadelphia hosts the 2026 MLB All-Star Game presented by Mastercard
MLB announced that the 2026 All-Star Game presented by Mastercard would be hosted by the Philadelphia Phillies at Citizens Bank Park as part of MLB's America 250 programming.
Official collaboration · Philadelphia02 · Sep 16, 2026Pittsburgh Pirates receive 2026 national broadcast distribution through NBC and Peacock
MLB's 2026 Opening Day announcement identifies Pittsburgh's game against the New York Mets as part of the NBC and Peacock national broadcast slate.
Official collaboration · Pittsburgh03 · Sep 16, 2026Apple and Major League Baseball announce the 2026 Friday Night Baseball schedule
Apple TV continues its live sports relationship with Major League Baseball through the 2026 Friday Night Baseball schedule.
Official collaboration · Global04 · Sep 15, 2026Padres announce 2026 broadcast partnerships with MLB, local radio and Peacock/NBC
The San Diego Padres announced their 2026 regular-season broadcast schedule in partnership with Major League Baseball, 97.3 The Fan and 860AM La Poderosa, including nationally distributed games on Peacock and NBC.
Official collaboration · San Diego05 · Sep 14, 2026MLB and RISE Worldwide announce India growth partnership
MLB and RISE Worldwide announced a partnership to support baseball growth in India through marketing, social media, commercial initiatives, fan experiences, digital content and a planned live event in Mumbai in October 2026.
Happening now · Mumbai06 · Sep 13, 2026AbbVie becomes Official Pharmaceutical Partner of Major League Baseball
AbbVie entered a multi-year partnership with Major League Baseball beginning with the 2026 season. The partnership expands the Striking Out Cancer campaign, with each strikeout triggering an AbbVie donation to Stand Up To Cancer, and builds on AbbVie’s prior collaboration with the Chicago Cubs.
Official collaboration · Global07 · Sep 12, 2026Ace Hardware becomes MLB’s Official Hardware and Home Improvement Retail Partner
Ace Hardware and Major League Baseball announced a three-year partnership naming Ace the league’s Official Hardware and Home Improvement Retail Partner. The collaboration includes MLB media visibility, branded content and the Yard Superstars presented by YardRx platform.
Official collaboration · Global08 · Sep 10, 2026Ford and Major League Baseball announce multiyear official automotive partnership
Ford became MLB’s official automotive partner, with leaguewide presenting sponsorship, fan experiences, sweepstakes and community activations extending across MLB, Minor League Baseball and Little League.
Official collaboration · Global09 · Sep 9, 2026KONAMI and MLB global partnership for eBaseball: MLB PRO SPIRIT
KONAMI and MLB signed a global partnership covering promotion, MLB-linked in-game events, player content, Opening Day branding and All-Star Ballot voting integration for eBaseball: MLB PRO SPIRIT.
Official collaboration · Global10 · Sep 9, 2026Adobe and MLB expand partnership for digital fan experiences
Adobe and MLB expanded their multi-year partnership, with Adobe providing marketing, product and content solutions and serving as presenting sponsor of MLB Opening Day in 2026, 2027 and 2028.
Happening now · Global11 · Sep 8, 2026R/GA, Google Cloud and MLB create real-time AI brand messaging system
R/GA company Addition described an AI system created in partnership with Google Cloud and Major League Baseball that generated contextual messages using game data, player lineups and fan locations.
Official collaboration · Global12 · Sep 8, 2026Nationals and MLB launch Nationals.TV production and distribution partnership
The Nationals announced a new partnership with MLB for production and distribution of 2026 local games through Nationals.TV, making games available via cable, satellite and MLB direct-to-consumer streaming.
Happening now · Washington, D.C.Culture in motion
Current collaborations & activations
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