Chinwagy/Brand portfolio
Lexus
Follow Lexus across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Lexus collaborations
Lexus Global Lacrosse Games co-promoted by PLL, WLL and NLL
The NLL, PLL and WLL announced a jointly promoted international sixes competition presented under the Lexus Global Lacrosse Games identity.
Coming soon · Washington, D.C. area02 · Sep 9, 2026Premier Lacrosse League premium partner platform
The PLL’s official 2026 partnership platform identifies premium commercial relationships across title entitlement, apparel, broadcast, ticketing, hospitality and consumer brands.
Official collaboration · Global03 · Sep 9, 2026Lexus and Revo performance eyewear collection
Lexus and Revo created an exclusive collection of premium sunglasses combining Revo lens technology with Lexus design.
Official collaboration · Global04 · Sep 4, 2026Lexus continues expanded World Surf League partnership for 2026
Lexus continued as Official Automotive Partner of the World Surf League in North America, supporting marquee events, fan experiences, athlete partnerships and on-site activations.
Happening now · Global05 · Sep 4, 2026Pinehurst Resort becomes Lexus preferred vehicle partner
Lexus and Pinehurst Resort launched a hospitality partnership including a Lexus owner benefit, resort vehicle fleet, guest test-drive experiences and on-property integration.
Official collaboration · Pinehurst, North Carolina06 · Sep 4, 2026ATP Tour and Lexus announce multi-year partnership extension
ATP Tour and Lexus extended their multi-year partnership, with Lexus continuing as Official Car Partner at the Nitto ATP Finals and Rolex Paris Masters and across a global tournament portfolio.
Official collaboration · Global07 · Sep 1, 2026Celta × Grupo Breogán × Toyota × Lexus
Celta × Grupo Breogán × Toyota × Lexus
Current · International08 · Aug 31, 2026MSG Entertainment × MSG Sports × Lexus: 2026 portfolio renewal
MSG Entertainment × MSG Sports × Lexus: 2026 portfolio renewal
Current · International09 · Aug 31, 2026Philadelphia Eagles × Lexus
Philadelphia Eagles × Lexus
Current · International10 · Aug 31, 2026San Francisco 49ers × Lexus × NetApp × PG&E: Faithful to the Planet
San Francisco 49ers × Lexus × NetApp × PG&E: Faithful to the Planet
Current · International11 · Aug 24, 2026Alex Alpert × Lexus 2026
Lexus and visual artist Alex Alpert begin a year-long collaboration with more 2026 activations ahead.
Chinwagy Buzz · Global12 · Aug 24, 2026Laufey × Lexus Blue in Green RZ
Laufey and Lexus translate the musician’s Blue in Green world into a one-off RZ.
Chinwagy Buzz · GlobalCulture in motion
Current collaborations & activations
3 current
ANA × Lexus Ise-Shima Retreat — October Departure
ANA and Lexus combine private jet, helicopter, yacht, chauffeured car and Amanemu in Ise-Shima.
ANA × Lexus Ise-Shima Retreat — November Departure
ANA and Lexus offer a second private Ise-Shima journey using land, sea and air mobility.
Lexus Global Lacrosse Games co-promoted by PLL, WLL and NLL
The NLL, PLL and WLL announced a jointly promoted international sixes competition presented under the Lexus Global Lacrosse Games identity.
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