Chinwagy/Brand portfolio
La Liga
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Latest La Liga collaborations
Duracell becomes LALIGA’s Official Partner of Added Time
Duracell entered a three-year global collaboration with LALIGA as the Official Partner of Added Time. The partnership includes in-stadium branding, broadcast and digital activations, social content, and a launch event in Barcelona.
Official collaboration · Barcelona02 · Sep 9, 2026LALIGA and OSHEE expand their sponsorship agreement in Spain
LALIGA and OSHEE extended their sponsorship agreement in Spain through the 2027/28 season. The collaboration includes fan activations in physical and digital environments, product distribution, and a new OSHEE portfolio for Spanish consumers.
Official collaboration · Madrid03 · Sep 4, 2026Haier and LALIGA renew their alliance for a third consecutive year
Haier Smart Home and LALIGA extended their sponsorship agreement, linking Haier’s smart-home and television products with LALIGA’s football and fan ecosystem.
Official collaboration · Global04 · Aug 31, 2026LALIGA × CANAL+ Polska
LALIGA × CANAL+ Polska
Current · International05 · Aug 31, 2026LALIGA × China Mobile Migu
LALIGA × China Mobile Migu
Current · International06 · Aug 31, 2026LALIGA × DAZN — Sub-Saharan Africa
LALIGA × DAZN — Sub-Saharan Africa
Current · International07 · Aug 31, 2026LALIGA × Disney+/ESPN — four Nordic markets
LALIGA × Disney+/ESPN — four Nordic markets
Current · International08 · Aug 31, 2026LALIGA × Google — content protection
LALIGA × Google — content protection
Current · International09 · Aug 31, 2026LALIGA × OSHEE — Spain extension
LALIGA × OSHEE — Spain extension
Current · International10 · Aug 31, 2026LALIGA × PUMA × KINEXON — Connected Ball
LALIGA × PUMA × KINEXON — Connected Ball
Current · International11 · Aug 31, 2026LALIGA × TV2 — Norway renewal
LALIGA × TV2 — Norway renewal
Current · International12 · Aug 24, 2026La Liga × TikTok
La Liga and TikTok expand official football content for a global fan community.
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