Chinwagy/Brand portfolio
Krug
Follow Krug across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Krug collaborations
Krug unveils Every Note Counts, a dialogue between champagne and music
Krug Cellar Master Julie Cavil and pianist-composer Max Richter developed a three-part creative dialogue pairing three Krug expressions with three original musical compositions.
Official collaboration · Global02 · Sep 9, 2026Krug and Max Richter: Every Note Counts
Krug collaborated with composer and pianist Max Richter on Every Note Counts, pairing three Krug expressions inspired by the 2008 harvest with three original musical compositions. The project culminated in an immersive experience at the Roundhouse featuring tasting, live music and fine dining.
Official collaboration · London03 · Aug 21, 2026The Connaught × Krug Signature Suite Welcome
Krug Champagne anchors the arrival welcome in The Connaught’s top signature suites.
Available now · London04 · Aug 20, 2026Korean Air × Krug Grande Cuvée
Krug Grande Cuvée is part of Korean Air's current premium wine rotation.
Chinwagy Buzz · Global05 · Aug 20, 2026Singapore Airlines First Class Champagne Cellar
Singapore Airlines presents a rotating cellar of rare and prestige Champagnes.
Chinwagy Buzz · GlobalFor Krug teams & agencies
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