It's a Penalty

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01 · Sep 9, 2026

Hard Rock launches Messi collaboration for 2026 Summer of Soccer campaign

Hard Rock partnered with Leo Messi for a 2026 soccer campaign featuring a Messi Legendary Burger, sweepstakes, a themed suite, limited-edition merchandise and fan experiences. The activation also references Hard Rock’s partnership with nonprofit It’s a Penalty.

Official collaboration · Hollywood

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