IMG Licensing

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01 · Sep 4, 2026

BACARDÍ licensing collaboration with IMG Licensing

BACARDÍ is one of the initial Bacardi brands covered by the company’s multi-year licensing collaboration with IMG Licensing, intended to expand branded consumer products and experiences.

Official collaboration · Global 02 · Sep 4, 2026

Bacardi Limited appoints IMG Licensing to drive global licensing expansion

Bacardi Limited appointed IMG Licensing as its global licensing agent to develop licensing collaborations and consumer products and experiences, initially focusing on BACARDÍ, MARTINI and other portfolio brands.

Official collaboration · Hamilton

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