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Hard Rock Cafe
Follow Hard Rock Cafe across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Hard Rock Cafe collaborations
Hard Rock Cafe hosts Coke Studio-powered Hard Rock Rising music competition
Hard Rock International and Coca-Cola launched Hard Rock Rising across 34 countries and 64 Hard Rock Cafes, with Hard Rock Cafe Tampa hosting live competition rounds for emerging musicians.
Official collaboration · Tampa02 · Sep 14, 2026Hard Rock Cafe opens Boca Juniors destination venue through football and hospitality partnership
Hard Rock and Boca Juniors opened a destination cafe combining Hard Rock’s music-led hospitality with Boca Juniors’ football identity, memorabilia and locally themed experience.
Official collaboration · Buenos Aires03 · Sep 12, 2026Hard Rock Cafe and Ibiza Stones collaboration
Hard Rock Cafe’s official sales material describes an Ibiza Stones collaboration involving premium fashion and lifestyle merchandise.
Official collaboration · Genting Highlands04 · Sep 11, 2026Hard Rock and Major Food Group advance strategic partnership with a forthcoming signature restaurant
Seminole Hard Rock Hotel & Casino Hollywood announced a forthcoming signature restaurant created by Major Food Group. The announcement describes the project as the next chapter of a strategic partnership established in 2024 to develop and curate dining experiences across Hard Rock’s hospitality portfolio.
Official collaboration · Hollywood05 · Sep 9, 2026Hard Rock International expands multi-year alliance with Oracle Red Bull Racing
Hard Rock and Oracle Red Bull Racing expanded a multi-year official team partnership spanning racing, music and travel activations, including Grand Prix watch parties, branding on the F1 car and driver apparel, and limited-edition items.
Official collaboration · Global06 · Sep 9, 2026Hard Rock launches Messi collaboration for 2026 Summer of Soccer campaign
Hard Rock partnered with Leo Messi for a 2026 soccer campaign featuring a Messi Legendary Burger, sweepstakes, a themed suite, limited-edition merchandise and fan experiences. The activation also references Hard Rock’s partnership with nonprofit It’s a Penalty.
Official collaboration · Hollywood07 · Sep 8, 2026Hard Rock Cafe and Coca-Cola launch Hard Rock Rising global music competition
Hard Rock Cafe and Coca-Cola launched a global emerging-artist competition across 34 countries and 64 cafes, supported by Coke Studio recording opportunities, live performances, a limited-time menu and merchandise. Hard Rock also named Cult of Individuality as a partner for a limited-edition apparel collection.
Happening now · Global08 · Sep 8, 2026Hard Rock Cafe New York hosts AC/DC PWRD UP pop-up
Hard Rock Cafe New York is hosting an AC/DC-themed pop-up with exclusive event merchandise, tour props, memorabilia, displays and giveaways around the band's PWRD UP show.
Coming soon · New YorkCulture in motion
Current collaborations & activations
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