Courtesy of The Metropolitan Museum of ArtChinwagy/Brand portfolio
Genesis
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Latest Genesis collaborations
Genesis Invitational returns with expanded fan and digital experiences
Genesis, TGR Live and the PGA TOUR presented the 2026 Genesis Invitational with expanded Genesis fan zones, immersive digital experiences and elevated brand moments. The partners also continued the California Rises relief initiative.
Official collaboration · Pacific Palisades02 · Sep 10, 2026Genesis Magma Racing and Racing & Emotion design and lifestyle collaboration
Genesis Magma Racing began a design and lifestyle partnership with Racing & Emotion covering bespoke furniture, collectibles and art featuring the GMR-001 Hypercar livery.
Official collaboration · Le Mans03 · Sep 9, 2026Genesis becomes global official vehicle and mobility partner of the PGA TOUR
Genesis entered a global official marketing partnership with the PGA TOUR and PGA TOUR Champions, including official vehicle, mobility and World Feed sponsorship roles through 2030.
Happening now · Global04 · Sep 8, 2026Genesis and LACMA establish multi-year art partnership
Genesis and LACMA launched a multi-year cultural partnership supporting Genesis Talks, the Genesis Gallery and programming around the David Geffen Galleries opening.
Official collaboration · Los Angeles05 · Sep 8, 2026Genesis and Larusmiani launch Magma Racing capsule collection
Genesis and Italian luxury brand Larusmiani created a capsule collection commemorating Genesis Magma Racing’s debut and Genesis’ launch in Italy.
Official collaboration · Milan06 · Sep 8, 2026Genesis expands experiential partnership with Semafor World Economy
Genesis served as an experiential partner at Semafor World Economy, presenting the Genesis Lounge and planning four co-hosted events during 2026.
Official collaboration · Washington, D.C.07 · Sep 7, 2026Genesis and Larusmiani create a capsule collection around the GMR-001 Hypercar
Genesis and Milanese tailoring house Larusmiani collaborated on a capsule collection commemorating the Genesis GMR-001 Hypercar’s inaugural race in Imola.
Official collaboration · Milan08 · Sep 7, 2026Genesis Canada becomes ClubLink’s official luxury vehicle partner
Genesis Canada and ClubLink announced a multi-year golf and lifestyle partnership featuring on-site activations, vehicle displays, digital integration, preferred parking and member benefits.
Official collaboration · Markham09 · Sep 7, 2026Genesis Magma Racing and Shell unite for the 2026 FIA WEC season
Genesis Magma Racing named Shell its Official Performance and Innovation Partner for the 2026 FIA World Endurance Championship, with Shell supplying lubricants and coolants for the GMR-001 Hypercar.
Official collaboration · Le Castellet10 · Sep 6, 2026Genesis renews as title partner of The Genesis Invitational through 2030
Genesis renewed its multiyear title partnership of The Genesis Invitational through 2030 in collaboration with the PGA TOUR, TGR Live and tournament host Tiger Woods.
Happening now · Pacific Palisades11 · Sep 5, 2026The Met presents the Genesis Facade Commission: Liu Wei
The Met will present four site-specific sculptures by Liu Wei on its Fifth Avenue facade as the third Genesis-supported edition of the museum's facade commission.
Coming soon · New York12 · Sep 5, 2026Genesis market-entry partnership with Alpha Hyundai Motor in Tunisia
Genesis Middle East & Africa signed a strategic partnership with Alpha Hyundai Motor to establish Genesis distribution and a dedicated showroom in Tunis.
Official collaboration · TunisCulture in motion
Current collaborations & activations
2 current
Courtesy of The Metropolitan Museum of ArtThe Met × Genesis: Liu Wei, Speculation
Genesis presents Liu Wei's four-part commission across The Met's Fifth Avenue facade.
The Met presents the Genesis Facade Commission: Liu Wei
The Met will present four site-specific sculptures by Liu Wei on its Fifth Avenue facade as the third Genesis-supported edition of the museum's facade commission.
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