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01 · Sep 13, 2026

Enterprise sponsorship of TRON Lightcycle / Run at Magic Kingdom

Disney Parks’ official attractions directory identifies TRON Lightcycle / Run as “presented by Enterprise,” documenting a branded attraction sponsorship at Magic Kingdom.

Official collaboration · Lake Buena Vista, Florida 02 · Sep 7, 2026

NHL, NHLPA and Enterprise renew North American partnership

Enterprise, the NHL and the NHL Players’ Association announced a multiyear extension of their North American partnership, continuing Enterprise’s marketing presence across NHL touchpoints and fan communities.

Official collaboration · St. Louis

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