EA SPORTS

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Latest EA SPORTS collaborations

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01 · Sep 14, 2026

Lowe’s Gets in the Game With EA SPORTS

Lowe’s partnered with EA SPORTS for branded integrations across EA SPORTS FC, Madden NFL and College Football, including in-game branding, challenges, rewards and a planned traveling interactive gaming experience.

Official collaboration · Global 02 · Sep 6, 2026

EA SPORTS and New York City FC renew partnership with fan activations and content collaboration

NYCFC and EA SPORTS renewed their partnership, covering exclusive content, matchday activations, immersive fan experiences and integration with EA SPORTS FC 26 and FC Mobile.

Official collaboration · New York City

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