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01 · Sep 13, 2026

NBA and Cosm partner to present live games in shared reality venues

The NBA and immersive entertainment company Cosm announced a long-term partnership to produce and distribute live NBA games in shared reality at Cosm venues through 2030 and beyond. The program includes national games, NBA All-Star, playoff and Finals programming, with Cosm venues operating in multiple U.S. markets.

Official collaboration · The Colony

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