Chinwagy/Brand portfolio
Chelsea
Follow Chelsea across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Chelsea collaborations
Chelsea and Hilton launch global hotel partnership
Hilton became Chelsea’s official global hotel partner. The collaboration includes team accommodation, Hilton Honors experiences, pre-season-tour activations, matchday content and fan rewards.
Official collaboration · London02 · Sep 11, 2026Chelsea welcomes Predator Energy as official global energy and hydration partner
Predator Energy became Chelsea’s Official Energy Drinks Partner and Official Hydration Partner. The deal includes training and matchday visibility, player advertising, co-branded products and fan experiences at Stamford Bridge and internationally.
Official collaboration · London03 · Sep 10, 2026Constant Contact becomes Chelsea FC Women Principal Partner and Training Kit Partner
Constant Contact expanded its relationship with Chelsea FC Women to become Principal Partner and Official Training Kit Partner for the 2026/27 season. The collaboration covers training kits, warm-up tops, travel apparel and the Growth Locker platform for women-owned startups.
Official collaboration · London04 · Sep 7, 2026Chelsea and TMGM expand partnership for 2026 FA Cup shirt branding
Chelsea expanded its existing TMGM relationship by placing TMGM branding on the back of the men’s match shirts during Chelsea’s 2026 FA Cup campaign. The relationship also includes fan experiences and Asia-Pacific activations.
Official collaboration · London05 · Sep 1, 2026Chelsea × BingX: 2026/27 Principal Partnership Extension
Chelsea × BingX: 2026/27 Principal Partnership Extension
Renewed · International06 · Sep 1, 2026Chelsea × Circle × USDC: 2026/27 Front-of-Shirt Partnership
Chelsea × Circle × USDC: 2026/27 Front-of-Shirt Partnership
Current · International07 · Sep 1, 2026Chelsea × FPT: 2026/27 Strategic Partnership Extension
Chelsea × FPT: 2026/27 Strategic Partnership Extension
Renewed · International08 · Sep 1, 2026Chelsea × IFS.ai: Multi-Year Global Partnership
Chelsea × IFS.ai: Multi-Year Global Partnership
Current · International09 · Sep 1, 2026Chelsea × Legora: Multi-Year Legal AI Partnership
Chelsea × Legora: Multi-Year Legal AI Partnership
Current · International10 · Sep 1, 2026Chelsea × Roc Nation Sports International
Chelsea × Roc Nation Sports International
Current · International11 · Sep 1, 2026Chelsea Women × Fertility Plus
Chelsea Women × Fertility Plus
Current · International12 · Sep 1, 2026Chelsea Women × Rimmel London
Chelsea Women × Rimmel London
Current · InternationalFor Chelsea teams & agencies
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