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01 · Sep 9, 2026

Mars Petcare and Big Idea Ventures launch the 2026 Global Pet Food Innovation Program

Mars Petcare and Big Idea Ventures launched the third Next Generation Pet Food Program with ingredient and food-technology partners AAK, Bühler, Givaudan and Ingredion to accelerate sustainable pet-food innovation.

Official collaboration · New York 02 · Sep 6, 2026

Mars Petcare joins the 2026 Global Pet Food Innovation Program

Mars Petcare and Big Idea Ventures launched the 2026 Next Generation Pet Food Program with AAK, Bühler, Givaudan and Ingredion, focused on sustainable pet-nutrition technologies and alternative ingredients.

Official collaboration · Global

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