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Latest BMW collaborations
BMW Group and Mistral AI collaborate on AI-powered crash simulation
BMW Group and Mistral AI began a collaboration using industrial datasets and advanced AI to improve the quality, accuracy and speed of crash-simulation analysis.
Official collaboration · Munich; Paris02 · Sep 14, 2026AWS documents active customer and partner collaborations across cloud, AI and enterprise transformation
AWS’s official customer-and-partner page documents shared technology work with named companies, including BMW vehicle AI, Netflix content delivery, Adidas core-system modernization, Pfizer research and partnerships with NVIDIA, Anthropic, Salesforce and SAP.
Official collaboration · Global03 · Sep 12, 2026AWS presents BCG and BMW as an AI transformation collaboration
AWS’s Gamechangers program features a BCG and BMW transformation story, identifying the organizations as an AWS AI Competency collaboration delivered at scale.
Official collaboration · Global04 · Sep 12, 20262026 Festival de Cannes official partner and hospitality programme
The 2026 Festival de Cannes operated with a broad official partner programme including BMW, Air France, Chopard, Mastercard, Meta, Nespresso, Orient Express Sailing Yachts and S.Pellegrino–Acqua Panna, with partner-specific transport, hospitality, media, awards and cultural activations.
Official collaboration · Cannes05 · Sep 11, 2026Art Basel Qatar assembles lead, premium and associate partners for its inaugural edition
The inaugural Art Basel Qatar edition included Visit Qatar as Lead Partner, Qatar Airways as Premium Partner, Audemars Piguet and BMW as Associate Partners, and GWC as Logistics Partner in collaboration with QC+.
Official collaboration · Doha06 · Sep 9, 2026BMW M and Street League Skateboarding announce multi-year global partnership
BMW M and Street League Skateboarding launched a multi-year global partnership connecting high-performance automotive culture with elite skateboarding events and an MVP award.
Official collaboration · Global07 · Sep 7, 2026BMW M becomes Street League Skateboarding’s worldwide official premium automotive partner
BMW M and Street League Skateboarding announced a new multi-year global partnership covering SLS Championship Tour events, content and skateboarding-culture storytelling.
Official collaboration · Las Vegas08 · Sep 5, 2026MINI x Paul Smith Story pop-up experience
MINI Asia presented a public Orchard Road pop-up celebrating the MINI x Paul Smith creative partnership, with design displays, interactive experiences, rewards and complimentary Huggs Coffee.
Happening now · Singapore09 · Sep 1, 2026RC Deportivo × BMW Novomóvil
RC Deportivo × BMW Novomóvil
Current · International10 · Aug 31, 2026Houston Texans × BMW: Lone Star Ballroom and M Club Blue
Houston Texans × BMW: Lone Star Ballroom and M Club Blue
Current · International11 · Aug 24, 2026BMW × Art Basel Global Partnership
BMW continues its two-decade global Art Basel partnership across five cities.
Chinwagy Buzz · Global12 · Aug 24, 2026Kith for BMW: Fourth Chapter
BMW and Kith unveil a fourth chapter spanning fashion, accessories and bespoke automobiles.
Chinwagy Buzz · GlobalCulture in motion
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