Chinwagy/Brand portfolio
Bluey
Follow Bluey across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Bluey collaborations
LEGO Bluey playsets launched with BBC Studios
LEGO and BBC Studios unveiled six LEGO Bluey products across LEGO DUPLO and LEGO 4+, bringing the Bluey characters and setting into LEGO play.
Official collaboration · New York City02 · Sep 9, 2026LEGO and BBC Studios announce Bluey partnership
LEGO and BBC Studios announced a global collaboration bringing Bluey to LEGO form through six LEGO 4+ and LEGO DUPLO products.
Official collaboration · Global03 · Sep 8, 2026Build-A-Bear Workshop expands its Bluey licensed partnership through Walmart
Build-A-Bear Workshop introduced Bluey, Bingo and other Bluey characters in Mini Beans, Micro Mini Beans and full-size plush through a licensed partnership with BBC Studios, with products included in Walmart's launch assortment.
Official collaboration · GlobalFor Bluey teams & agencies
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