Australian Open

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Latest Australian Open collaborations

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01 · Buzz

MECCA Official Beauty Partner of the Australian Open 2026

MECCA returned as Official Beauty Partner of the Australian Open 2026, while MECCA COSMETICA served as the tournament’s Official SPF. The activation included a custom-built three-storey MECCA Pro Shop at the Australian Open Village.

Official collaboration · Melbourne 02 · Buzz

Penfolds x AO Artball NFT

Penfolds teamed up with AO Artball NFT to release an exclusive Penfolds x AO Artball NFT offering access to money-can’t-buy experiences.

Official collaboration · Global 03 · Buzz

MECCA returns to the Australian Open in 2026

MECCA’s newsroom lists its return to the Australian Open in 2026, indicating a continuing event partnership or activation.

Official collaboration · Melbourne 04 · Buzz

Penfolds Australian Open Restaurant Pop-Up and AO Artball NFT

Penfolds partnered with the Australian Open on a two-week restaurant pop-up featuring a four-course menu and iconic wines, and separately teamed up with AO Artball NFT on an exclusive release tied to access to special experiences.

Official collaboration · Melbourne 05 · Buzz

Australian Open x July Tennis Carry On

July created a limited-edition Australian Open carry-on with a detachable tennis-racquet sleeve and tournament-inspired details.

Official collaboration · Melbourne 06 · Buzz

Emirates × Australian Open

Emirates supports the Australian Open in Melbourne.

Chinwagy Buzz · Global

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