Chinwagy/Brand portfolio
ATP Tour
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Latest ATP Tour collaborations
ATP and WTA secure landmark U.S. partnership with Verizon
Verizon became the official telecommunications partner of the ATP Tour and WTA Tour in the United States, with event activations, Tennis Channel integrations and content placements.
Official collaboration · Global02 · Sep 8, 2026ATP extends global premier partnership with Emirates through 2030
Emirates renewed as Premier Partner and Official Airline of the ATP Tour through 2030, adding an umpire sleeve-patch role from 2026 and continuing hospitality and tournament activations.
Happening now · Global03 · Sep 8, 2026ATP Store announced with Levy Merchandising
The ATP announced a global ATP Store delivered in partnership with Levy Merchandising, which became the Official Retail and Merchandise Supplier of the ATP Tour.
Official collaboration · Global04 · Sep 7, 2026ATP and Palmes launch 2026 collaborative capsule
ATP and Copenhagen-based label Palmes launched a limited-edition capsule of tennis-inspired apparel and accessories, sold online, at the ATP Masters 1000 Rome ATP Store and at Palmes’ Copenhagen flagship.
Official collaboration · Rome05 · Sep 6, 2026ATP Tour and Overtime renew and expand next-generation content partnership
ATP and Overtime renewed their partnership for 2026, expanding player-led short-form content, behind-the-scenes coverage and tournament previews and recaps across more events and countries.
Happening now · Global06 · Sep 6, 2026ATP Tour and TikTok expand global content partnership
ATP and TikTok expanded their partnership through TikTok GamePlan, an ATP hub covering major tournaments, and an expanded creator program providing behind-the-scenes access and player-led storytelling.
Happening now · Global07 · Sep 6, 2026K-SWISS becomes official footwear partner of ATP Tour
K-SWISS became the ATP's Official Footwear partner, supplying footwear to officials and eligible players while creating an ATP-branded shoe collection and related retail, marketing and digital initiatives.
Official collaboration · New York08 · Sep 4, 2026ATP Tour and Lexus announce multi-year partnership extension
ATP Tour and Lexus extended their multi-year partnership, with Lexus continuing as Official Car Partner at the Nitto ATP Finals and Rolex Paris Masters and across a global tournament portfolio.
Official collaboration · Global09 · Aug 31, 2026ATP Tour × Infosys
ATP Tour × Infosys
Current · International10 · Aug 31, 2026ATP Tour × Overtime
ATP Tour × Overtime
Current · International11 · Aug 31, 2026ATP Tour × TikTok — GamePlan expansion
ATP Tour × TikTok — GamePlan expansion
Current · International12 · Aug 31, 2026ATP Tour × WTA × Verizon — United States
ATP Tour × WTA × Verizon — United States
Current · InternationalFor ATP Tour teams & agencies
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