CHINWAGY LIVE BRAND INDEXAmazon Live6 current collaboration stories

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Amazon Live

Follow Amazon Live across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.

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Latest Amazon Live collaborations

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01 · Buzz

Amazon Live joins Unilever’s integrated holiday sponsorship activation

Unilever partnered with Amazon Ads on an integrated holiday program using Amazon Live segments, custom creative, experiential activity and Prime Video integrations for multiple Unilever brands.

Official collaboration · Global
02 · Buzz

Amazon Live documents branded livestream campaigns with General Mills, Tree Hut and Samsung

Amazon Live's official product page identifies branded live-shopping work with General Mills for a back-to-school campaign, Tree Hut for a hand-wash collection launch, and Samsung for the U.K. Galaxy S25 Series launch.

Official collaboration · Global
03 · Buzz

Samsung uses Amazon Live for Galaxy S25 Series launch

Samsung brought Amazon Live to the UK as part of a full-funnel campaign launching the Galaxy S25 Series.

Official collaboration · London
04 · Buzz

Tree Hut uses Amazon Live to launch a hand-wash collection

Tree Hut used Amazon Live and Amazon Ads’ new-product campaign capabilities, including a branded livestream, to launch a hand-wash collection.

Official collaboration · Global
05 · Buzz

Cheetos Hands-Free House at SXSW with Amazon Ads

Cheetos and Amazon Ads constructed an Alexa-powered immersive Hands-Free House at SXSW to demonstrate the future of home snacking.

Official collaboration · Austin
06 · Buzz

Tyson Foods, Jimmy Dean, Snapchat and Amazon Ads AR/VR campaign

Tyson Foods worked with Snapchat and Amazon Ads on an AR/VR activation that promoted Jimmy Dean Fresh Sausage and unlocked an Amazon coupon.

Official collaboration · Global

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