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Absolut
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Latest Absolut collaborations
Absolut continues Keith Haring collaboration with limited-edition packaging and pop-ups
Absolut continued its cultural collaboration with Keith Haring through limited-edition bottle packaging, immersive pop-up experiences in major cities and a global digital campaign centered on Haring’s visual language and message of unity.
Official collaboration · Global02 · Sep 12, 2026Absolut joins Pernod Ricard and ecoSPIRITS closed-loop bar distribution pilot
Absolut joined ecoSPIRITS' Climate Partner Program as part of a Pernod Ricard pilot using reusable ecoTOTE containers to supply bars in Hong Kong and Singapore.
Official collaboration · Hong Kong; Singapore03 · Sep 12, 2026Absolut launches limited-edition bottle in collaboration with Olly Alexander
Absolut collaborated with singer, songwriter, actor and social activist Olly Alexander on the Absolut Mosaik limited-edition bottle, featuring a mosaic design representing diversity and inclusivity.
Official collaboration · Global04 · Sep 12, 2026Absolut partners with Sugababes for 2025 tour activation and cocktail collection
Absolut partnered with the Sugababes around their 2025 tour through a cocktail collection, signed limited bottles, social promotions and limited bar-tab activations at selected Revolution venues.
Official collaboration · Global05 · Sep 10, 2026Absolut x Keith Haring cultural collaboration
Absolut continued a global cultural collaboration celebrating its historic work with artist Keith Haring. The official Pernod Ricard report identifies the collaboration as an active part of Absolut's FY2025 cultural activity.
Official collaboration · Global06 · Sep 6, 2026Absolut hydrogen-fired glass bottle partnership
Absolut announced an agreement with Ardagh Glass Packaging to use a partly hydrogen-fired furnace for large-scale bottle production, following a partnership with Glass Futures on lower-carbon glass production.
Official collaboration · Limmared07 · Aug 14, 2026ABSOLUT × TABASCO Chili Pepper Flavored Vodka
Absolut vodka meets Tabasco's signature aged red-pepper character in an official global spirits collaboration.
Available now · GlobalFor Absolut teams & agencies
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