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Abbott
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Latest Abbott collaborations
Abbott and Real Madrid co-develop sports-science research at their Innovation Lab
Abbott and Real Madrid work together on sports-science research, events and nutritional and scientific support for the club’s teams.
Official collaboration · Madrid02 · BuzzBrand programming and partner activations at the 2026 TCS New York City Marathon Expo
The 2026 Expo program features named collaborative sessions and services involving Peloton, Maurten, Abbott, CookUnity, and Medela.
Coming soon · New York03 · BuzzAbbott and Big Ten continue the We Give Blood health competition
Abbott and the Big Ten partner on the We Give Blood competition, encouraging students, alumni and fans to donate blood while competing for a health-focused grant for the winning university.
Official collaboration · Global04 · BuzzAbbott and Real Madrid continue health sciences, nutrition and malnutrition collaboration
Abbott and Real Madrid collaborate through the Abbott-Real Madrid Innovation Lab on sports-health research, nutrition and athlete performance. Abbott also works with the Real Madrid Foundation on malnutrition screening, education and nutrition support.
Official collaboration · Madrid05 · BuzzAbbott sponsors the World Marathon Majors including Berlin
Abbott's World Marathon Majors sponsorship explicitly includes the BMW BERLIN-MARATHON.
Official collaboration · Berlin06 · BuzzAbbott and Novo Nordisk integrate connected insulin-pen and glucose-monitoring data
Abbott and Novo Nordisk collaborated to connect Novo Nordisk’s connected insulin pens with Abbott FreeStyle Libre digital-health tools, allowing compatible users and clinicians to view glucose and insulin data together.
Official collaboration · Global07 · BuzzAbbott and Omada Health connect FreeStyle Libre users with digital diabetes coaching
Abbott’s FreeStyle Libre users can access Omada Health’s digital coaching platform, including expert chats, educational lessons and tailored action plans. The collaboration links Abbott’s glucose-monitoring technology with Omada’s wellness-support services.
Official collaboration · Global08 · BuzzAbbott and Damar Hamlin launch HeartMates heart-health community
Abbott is partnering with Damar Hamlin on HeartMates, a community program intended to support people with heart conditions and their loved ones through shared stories and emotional resources.
Official collaboration · GlobalFor Abbott teams & agencies
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